Oncast Sports · Morning Brief

NBA 2K27 Tops Game Sales

· Fact-checked before it aired. Unconfirmed claims from this segment are not shown.

Circana's Mat Piscatella reported that NBA 2K27 was the top-selling video game in the US by full-game dollar sales through September 2026, excluding digital add-on content. NBA 2K26 also ranked 9th over the same period.

The NBA 2K franchise remains a dominant annual release in the US market, driven by its established player base and consistent retail performance. Piscatella's framing ("If the best-selling game of the year can't meet expectations...") suggests the strong sales may still fall short of internal or industry expectations, reflecting broader pressures in the video game market.

Cristiano Ronaldo's 2007–08 season with Manchester United did include the Premier League title, Champions League title, FIFA Club World Cup, Ballon d'Or, FIFA World Player of the Year, UEFA Club Footballer of the Year, European Golden Shoe (31 league goals), and Premier League Golden Boot. "World scorer of the year" likely refers to the IFFHS World's Top Goal Scorer award, which he also won for 2008. This is fan opinion/banter about Messi and Premier League competition, not a checkable factual claim. This is fan banter. The embedded rhetorical question ("when have you ever heard barca or real madrid lost a champions league final to a premier league team?") is opinionated framing, not a precise factual claim worth checking.

According to Circana analyst Mat Piscatella, NBA 2K27 generated the highest full-game dollar sales in the US market through September 2026, excluding digital add-on content.

Per the same Circana data, NBA 2K26 ranked 9th in full-game dollar sales over the same January–September 2026 period. This is a joke/opinion about NBA game start times, not a factual claim.

Fact-check

VERIFIED TRUE

Cristiano Ronaldo's 2007–08 season with Manchester United did include the Premier League title, Champions League title, FIFA Club World Cup, Ballon d'Or, FIFA World Player of the Year, UEFA Club Footballer of the Year, European Golden Shoe (31 league goals), and Premier League Golden Boot. "World scorer of the year" likely refers to the IFFHS World's Top Goal Scorer award, which he also won for 2008. This is fan opinion/banter about Messi and Premier League competition, not a checkable factual claim. This is fan banter. The embedded rhetorical question ("when have you ever heard barca or real madrid lost a champions league final to a premier league team?") is opinionated framing, not a precise factual claim worth checking.

Let’s start with Ronaldo’s 2008 version Premier League winner Champions League winner FIFA club World Cup winner Ballon Dor winner FIFA world player of the year UEFA player of the year European golden shoe Premier league golden boot World scorer of the year Let me stop here. http

Original post · DEGREAT FC (@Pounzydegreat01)

Multiple historical records (UEFA, Premier League, France Football) POST 2118970876385493273: NOCLAIM N/A POST 2120104681032532026: NOCLAIM N/A

VERIFIED TRUE

According to Circana analyst Mat Piscatella, NBA 2K27 generated the highest full-game dollar sales in the US market through September 2026, excluding digital add-on content.

Through September, NO video game generated more full game dollar sales in the US this year (excluding digital add-on content) than NBA 2K27. Literally the highest performing video game in the US market through September. Impossible to find a game that sold better.

Original post · Mat Piscatella (@matpiscatella.bsky.social)

Circana (via Mat Piscatella)

Sources

What the hosts said

MGood morning, Tuesday. Marcus here with Liam, and the biggest story since last night is a video game.
LNBA 2K27 is the best-selling game in America through September. Not close.
MCircana's Mat Piscatella posted the numbers on Bluesky. Full-game dollar sales, no add-ons.
LAnd last year's version, 2K26, is ninth. Same period. The franchise owns the market.
MBut Piscatella's kicker is the story: if the best-selling game can't meet expectations...
LThat's the whole industry right now. Even the king isn't hitting internal targets.
LBecause budgets are insane. Marketing, development, licensing. The bar keeps moving.
MAnd 2K has the NBA license locked up. No real competition. Still pressure.
LGamers are spending more time on free-to-play stuff. Fortnite, Roblox. That's the squeeze.
MSo the top seller is a warning sign. Wild. Different world entirely: Formula 1 posted a meme.
LThe artist versus the art. A drone shot over Interlagos. The drone's the artist, the track's the art.
MOfficial F1 account getting philosophical at 5 a.m. my time. I respect it.
LThe replies are half confused, half calling the drone crew unsung heroes. Fair.
MNow the soccer fight that's been brewing all night. Arsenal away games.
LA fan account claims Arsenal has played a lot of away games in Europe's top five leagues this season. Around ten, supposedly.
MHold on. I checked. That number isn't confirmed anywhere. The post lists four away games, not ten.
LSo the claim is shaky. But the schedule has been brutal. Villa, Napoli, Sunderland, Ipswich.
MBrutal, yes. But we don't run with unverified numbers. The account says ten; I can't find it.
LFine. The bigger fight is the Messi-Premier League war. One fan says playing PL teams randomly in Champions League isn't the same as playing them every week.
MThat's a real point. The grind of the Premier League is different. You face physical teams every three days.
LBut Messi in a one-off against a Premier League team? He's torched them. The argument is tired.
MIt's not tired. It's about consistency. One game is a showcase. A season is a war.
LAnd another fan jumps in: Barcelona and Real Madrid are the fathers of Arsenal and Manchester United in Champions League finals.
MThat's just banter. But the core question is fun: would Messi dominate the Premier League for a full season?
LI say yes. He's the greatest. He'd adapt. You don't score that many goals by accident.
MAdapting at 34 in the rain at Stoke? Different animal. I'm not saying he'd fail, but it's not automatic.
LHe won the World Cup at 35. The Premier League wouldn't scare him.
MThe World Cup is seven games. The Premier League is 38. That's the whole argument.
LAnd Ronaldo fans are bringing receipts. His 2008 season: Premier League, Champions League, Club World Cup, Ballon d'Or, Golden Shoe.
MThat's verified. 31 league goals, every major individual award. One of the greatest seasons ever.
LRonaldo did it in England. So the Messi question isn't crazy. We've seen a GOAT do it.
MBut Ronaldo was 23, a physical freak. Messi's genius is different. Still, the debate will never die.
LAnd that's why we love it. Quick one before we go: NBA games should start when it gets dark where you live.
MJ.E. Skeets posted that on Bluesky. As a dad, I feel it. Tip-off at 10 p.m. is a crime.
LWest Coast games are brutal for the East Coast. But the league wants prime time.
MPrime time for who? I'm asleep by the fourth quarter. That's the morning brief for Tuesday.

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