NMorning Feed, live on a Monday. Beyoncé is back on the cover of i-D, and one Call of Duty story going around is completely made up.
NPop Base posted the cover shot about half an hour ago—her first i-D cover in twenty years.
JTwenty years. She does not age, it's actually unfair.
NThe cover's tied to her hair-care brand Cécred expanding into the UK.
JAnd she gave i-D a quote that's going to get some people talking.
JShe said, "the people who can't stand my music still use Cécred, haaaa! ... because it works."
NThat is a very Beyoncé way to sell shampoo.
JI think it's brilliant. Separate the product from the fandom, it's a real business move.
NSo the pitch is: you don't have to like my songs, just buy my shampoo.
JExactly. The product is the star, not the celebrity.
NBut the celebrity is literally on the cover. That's not separating anything.
JIt's using the celebrity to launch, then letting the product stand on its own.
NFine. But if the shampoo is mediocre, the whole thing collapses.
JAnd if it's great, she's built an empire that outlasts the music. That's the play.
NIt's also a little defensive, no? You don't hear Steve Jobs saying people who hate iPhones still use them.
JSteve Jobs literally said people don't know what they want until you show them. Same energy.
NNot the same. She's preempting critics by saying it works whether you like her or not.
JThat's exactly why it's smart. The brand stands alone.
NFine. I'll concede the marketing's sharp. But I'm not buying hair care out of spite.
JNobody said spite. It's just... good shampoo.
JDifferent corner of the internet: a Call of Duty story that is one hundred percent fabricated.
NI saw this one. Dexerto posted on X that Modern Warfare 4 players found a secret 3D printer on a map called Cachette that spits out usable weapons.
JAnd the weapons list is wild—a PPSH, a KG-7 Vulcan, an Obrez Mosin Nagant.
NHere's the thing: there is no Modern Warfare 4. There's no Cachette map. The whole Easter egg is made up.
JMy disappointment is real. I wanted a 3D-printed Mosin.
NThe post is spreading because it names weapons that sound real enough.
JIt took two minutes to debunk. This is why I don't trust gaming leaks anymore.
NTo be fair, some of those weapons are real, some are fictional. That's the tell.
JEither way, no secret printer. Moving on.
JSpeaking of things spreading fast: one trader on X says "literally everyone" is posting their Rolex wins on Pump.
NRolex wins? Like the watch?
JNo—apparently a memecoin called Rolex on Pump fun, the Solana launchpad. Not the watch.
NSo people are posting screenshots of gains, and now the account says we need to send a meme called "Need Money 4 Rolex."
JAnother crypto account posted a chart asking if this means the biggest meme cycle in crypto history.
NI've seen this movie. A few big winners post screenshots, everyone else rushes in, and it looks like a coordinated shill.
JOh, come on. Are you really calling every meme cycle coordinated? Sometimes people just have fun.
NOn Pump fun? It's a casino with extra steps. One viral screenshot is not a trend.
JBut that's the point of a launchpad—anyone can make a token, and the community decides what runs.
NThe community decides, or the loudest accounts decide? Because "Need Money 4 Rolex" sounds like a slogan, not a movement.
JYou're dismissing the entire concept of crypto culture! Memes have driven real volume before.
NI'm not dismissing it, I'm saying a post from one small account saying "everyone is posting" isn't evidence everyone is posting.
JOkay, fair—the post itself is small. But the chart from the other account shows broad interest.
NBroad interest or broad hope? A chart with no scale, no source, just vibes.
JYou want an audit before you can enjoy a meme?
NI want one screenshot of a real person, not a burner, saying they made money.
JThey're all over my timeline. That's the point of the post—people are winning.
NWinning on Pump fun means someone else lost. It's not a savings account.
JNobody said it was a savings account. It's a bet, and the bet looks fun.
JFine. I'll watch it. But if a Rolex memecoin actually takes off, I'm going to enjoy being right.